Leads & Attribution
Website-Leads direkt ingesten. Wenn CRM verbunden ist, gilt CRM als wahre Wahrheit (Status/Wert); Attribution laeuft bis Ad-Ebene im Hintergrund.
True Leads
13
CRM
connected_stub
Ingest Key
sk_ingest_f9...70c4
Vollstaendiger Key nur serverseitig / .env-Prozess
Ad-Zuordnung (True Leads)
- Nicht zugeordnet8 Leads / 3 Won
- VSL Haupt1 Leads / 0 Won
- Webinar Haupt / Creative B1 Leads / 0 Won
- Search Brand / Brand RSA1 Leads / 0 Won
- Lead Gen - Ebook 1 / Creative A2 Leads / 1 Won
| Lead | Source / Truth | Status | Kampagne / Ad | Playback |
|---|---|---|---|---|
Kai NoShow kai@webinar-noshow.de | WEBSITE / WEBSITE | ENGAGED | - | none |
Julia VSL julia@vsl-demo.de | WEBSITE / WEBSITE | WON | - | none |
Ivan Ebook ivan@ebook2-demo.de | WEBSITE / WEBSITE | ENGAGED | - | none |
Hanna Info hanna@info-demo.de | WEBSITE / WEBSITE | WON | - | none |
Gina New gina@new-demo.de | WEBSITE / WEBSITE | CONTACTED | - | none |
Felix Lost felix@lost-demo.de | WEBSITE / WEBSITE | LOST | - | none |
Elena Sales elena@team-demo.de | WEBSITE / WEBSITE | WON | - | none |
Dirk Agency dirk@agency-demo.de | WEBSITE / WEBSITE | QUALIFIED | - | none |
Carla Coach carla@scale-demo.de | WEBSITE / WEBSITE | ENGAGED | - | none |
David Contact david@example.com | CRM / CRM | CONTACTED | VSL Haupt | queued |
Clara Pipeline clara@example.com | CRM / CRM | ENGAGED | Webinar Haupt / Creative B | queued |
Ben Beispiel ben@example.com | CRM / CRM | QUALIFIED | Search Brand / Brand RSA | queued |
Anna Beispiel anna@example.com | CRM / CRM | WON | Lead Gen - Ebook 1 / Creative A | queued |
Website Lead website@example.com | WEBSITE / WEBSITE | NEW | Lead Gen - Ebook 1 / Creative A | pending |
Kontrolle - UTM-Ablage
Rohparameter nur zur Attribution-Kontrolle. Auf dem Board reichen Kampagne/Ad.
oeffnenschliessen
Kontrolle - UTM-Ablage
Rohparameter nur zur Attribution-Kontrolle. Auf dem Board reichen Kampagne/Ad.
- Kai NoShowsource=facebook / medium=cpc / campaign=webinar-mofu
- Julia VSLsource=facebook / medium=cpc / campaign=vsl-tofu
- Ivan Ebooksource=facebook / medium=cpc / campaign=ebook-2
- Hanna Infosource=facebook / medium=cpc / campaign=infoabend-mai
- Gina Newsource=facebook / medium=cpc / campaign=lead-gen-angebot
- Felix Lostsource=facebook / medium=cpc / campaign=vsl-tofu
- Elena Salessource=facebook / medium=cpc / campaign=search-brand
- Dirk Agencysource=facebook / medium=cpc / campaign=webinar-mofu
- Carla Coachsource=facebook / medium=cpc / campaign=lead-gen-angebot
- David Contactsource=facebook / medium=cpc / campaign=vsl-tofu
- Clara Pipelinesource=facebook / medium=cpc / campaign=webinar-mofu / content=meta-ad-2
- Ben Beispielsource=google / medium=cpc / campaign=search-brand / content=gads-ad-1
- Anna Beispielsource=facebook / medium=cpc / campaign=lead-gen-angebot / content=meta-ad-1
- Website Leadsource=facebook / medium=cpc / campaign=lead-gen-angebot / content=meta-ad-1
Website-Ingest
POST /api/leads/ingest
Header: x-sk-ingest-key: <ORG_INGEST_API_KEY>
{ ... }
Public (Website, kein Key):
POST /api/public/opt-in { intent, email, name }
POST /api/public/events { leadId|email, type, progress? }
POST /api/webhooks/calendly (invitee.created → booking_booked)